For our university class, we were assigned the challenging yet exciting task of developing a comprehensive brand vision for a new product. This project involved crafting every aspect of the brand, from its core identity and values to its visual and verbal messaging. We then presented our complete brand strategy, showcasing our creative approach and strategic thinking to the class.

Our brand idea was, ME Shaving is a brand that strive on making the shaving routine quick and easy whilst also relaxing.

ME addresses three pain points many women have when it comes to shaving.

Firstly, forgetting to buy shaving cream and it is resulting in a terrible experience of dry shaving. Secondly, for the working traveller that doesn’t have enough space for everything in their luggage. And thirdly for the women that just don’t have enough time to do the full shaving routine.